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Brand systems for pre-seed founders

Look funded
before you are.

A complete brand system built in two weeks — identity, investor deck, launch kit and the documents that close your first deals. Delivered in Canva, Slides, Notion and Figma, so your team can run it without a designer.

Apply for a brand sprintSee the full deliverable list
A pre-seed startup brand identity system laid out: logo cards, colour swatch strip, typography specimen, business card and letterhead

14 days

From discovery call to full handover

40+

Finished assets across four pillars

0

Font licences your team needs to buy

100%

Editable in Canva, Slides, Notion & Figma

The four pillars

Everything a pre-seed company needs to look like one that already raised.

Nothing here is decorative. Each pillar exists because a founder loses a meeting, a customer or a term sheet without it.

01The DNA

The Core Identity

The foundational visual language every other asset is built from. Defined once, correctly, so nothing downstream drifts.

  • Logo suite

    Primary lockup, secondary stacked mark for tight spaces, a monochrome version for print and merch, and a favicon sized for browsers and app icons.

  • Colour palette system

    Not a pile of hex codes — a structure. Primary brand colour, secondary accents for buttons and CTAs, and a neutral ramp for backgrounds and text. HEX, RGB and CMYK for every value.

  • Typography hierarchy

    One or two brand typefaces with exact sizes, weights and line heights defined for H1, H2 and body. Every face ships with a free Google Font fallback so your team never needs a licence.

  • One-page brand guidelines

    A single PDF and Notion page. A cheat sheet your co-founder actually reads: how to use the logos, the colours and the type — and what never to do.

02The Raise

Investor Readiness

Polished, data-forward documents built for the room you are trying to get into. Designed to survive a partner meeting.

  • Pitch deck template

    A 10–15 slide deck following the standard Sequoia structure: problem, solution, market size, product, traction, team and ask. Delivered in Pitch, Google Slides or PowerPoint.

  • Executive summary one-pager

    A visually clean single page covering the business model, traction and funding ask — built for cold outreach to VCs and angels.

  • Data room assets

    Branded cover images and section headers for the Notion workspace or Drive folder holding your model, cap table and legal documents.

03The Launch

Go-to-Market & Digital

When you start talking to the public, every touchpoint should look like it came from the same company.

  • Social media kit

    Profile picture templates, cover banners for LinkedIn and X, plus four versatile post templates — announcement, quote, data point and hiring — sized correctly for each feed.

  • Landing page UI kit

    A single-page site template in Figma, Framer or Webflow: hero, problem and solution blocks, social proof and advisors, and an email capture form.

  • Email signatures

    Clean, HTML-coded signatures for the founding team that render correctly in Gmail and Outlook — not a pasted screenshot.

04The Hustle

Day-to-Day Operations

The unglamorous documents that run the business and close the first deals. Boring on purpose. Immaculate anyway.

  • Sales & demo deck

    A slide template built for customer demos, pilot proposals and B2B meetings — separate from the investor narrative, because they are separate conversations.

  • Stationery & financials

    Branded letterhead for official memos and a standardised invoice template for the moment your first beta customer starts paying.

  • Digital business cards

    A vCard design plus a branded QR lock-screen background — the thing that actually works at a conference when nobody is carrying paper.

Selected work

Systems, not logos.

Sample brand systems built for fictional pre-seed companies to demonstrate scope, craft and consistency across every pillar.

Core identity system — Logo suite, colour ramp, type scale and icon language.

Core identity system

Logo suite, colour ramp, type scale and icon language.

Sample work — Helion, AI infrastructure
Investor deck — Fifteen slides, Sequoia structure, chart system included.

Investor deck

Fifteen slides, Sequoia structure, chart system included.

Sample work — Verra, climate fintech
Social launch kit — Profile set, banners and four post templates per channel.

Social launch kit

Profile set, banners and four post templates per channel.

Sample work — Meridian, B2B marketplace
Stationery & operations — Letterhead, invoice, envelope and business card.

Stationery & operations

Letterhead, invoice, envelope and business card.

Sample work — Nyx Labs, deep tech

How the sprint runs

Two weeks, four gates, no open-ended agency drift.

01

Apply

Six fields. We read every application ourselves and reply within two working days, either way.

02

Discovery

A 45-minute call on your market, your buyer and the room you are pitching into. We leave with a positioning brief, not a mood board.

03

The sprint

Two weeks. Identity locked in week one, the full template suite built in week two, with one structured revision round at each gate.

04

Handover

Everything delivered in tools you can edit: Canva, Google Slides, Notion and Figma. Full ownership, source files included, plus a 30-minute walkthrough.

Built to be edited

You should never need a designer to change a headline.

Most agencies hand over Illustrator files a pre-seed team cannot open, and the brand decays within a month. Everything we build lives in tools your team already uses — so the system still looks intact at your Series A.

  • Canva

    Social posts, banners, one-pagers — editable by anyone on the team.

  • Google Slides

    Investor deck and sales deck, versioned and shareable in one link.

  • Notion

    Brand guidelines and branded data room covers, always current.

  • Figma

    Landing page UI kit and source files, ready for the designer you hire next.

Packages

Fixed scope. Fixed price. Fixed date.

Identity

$2,400

Placeholder pricing

The DNA, done properly. For founders who need to look real before anything else.

  • Full logo suite + favicon
  • Colour system (HEX / RGB / CMYK)
  • Typography hierarchy + Google fallbacks
  • One-page brand guidelines
  • Email signatures
Apply with Identity

Raise-Ready

Most chosen

$4,800

Placeholder pricing

Everything in Identity, plus the documents that get you through a partner meeting.

  • Everything in Identity
  • 10–15 slide pitch deck template
  • Executive summary one-pager
  • Data room cover assets
  • Social profile + banner set
Apply with Raise-Ready

Full Suite

$7,900

Placeholder pricing

All four pillars. Every channel and document your first two years will ask for.

  • Everything in Raise-Ready
  • Complete social kit + 4 post templates
  • Landing page UI kit
  • Sales & demo deck
  • Letterhead, invoice & digital cards
Apply with Full Suite

Founder feedback

“We walked into our pre-seed meetings with a deck that looked like a Series A company built it. Two of the four partners mentioned it unprompted.”
Sample testimonialPlaceholder — replace with a real founder quote
“The one-page guidelines are the thing I did not know I needed. My co-founder stopped inventing new shades of blue in Google Slides.”
Sample testimonialPlaceholder — replace with a real founder quote
“Everything landed in Canva and Slides. Nobody on the team has opened Illustrator once, and the brand still looks identical everywhere.”
Sample testimonialPlaceholder — replace with a real founder quote

Questions

Before you apply.

Apply

We take four sprints a month.

Tell us where you are and what you are raising into. We read every application ourselves and reply within two working days — a yes, a no, or a better suggestion.

Prefer email? hello@foundry.studio